Starring Ving Rhames, Sarah Polley, and Mekhi Phifer as a group of survivors hold up in a shopping mall trying to survive the zombie apocalypse. Snyder became a notable force in the zombie genre when in 2004 he directed the remake of George A. The result of that marriage is Army of the Dead. Netflix was looking to build new universes they could build multiple stories around and deliver to fans in lots of ways. His experience with Warner on Justice League has been well-documented. Zack Snyder was tired of working within the constraints of third-party controlled IP. The Wizarding World of Harry Potter in Orlando has been a smash success for the latter, and the new Star Wars: Galaxy’s Edge has fans making the pilgrimage from all around the world to ride the Millennium Falcon or build a custom lightsaber. Disney and Universal Studios continue to push the envelope on giving fans more ways to interact with their favorite worlds, stories, and characters. The cinematic universes Disney has curated with their acquisitions of Lucasfilm (Star Wars) and Marvel created a modern blueprint for entertainment companies. As contracts expire, Netflix needs to build its own original IP. With major motion picture services all launching their own streaming services, they’re reserving their big IP and gradually pulling these shows and movies from Netflix. It got rave reviews and gave fans a new way to connect with one of their favorite shows. It was limited to Los Angeles but was a nice toe in the water for what might come. Netflix announces a drive-through experience based on their hit show Stranger Things. I know Greg from his days at Fox, when we explored an Alien VR concept, that ultimately was built in Orange County by Pure Imagination Studios (remember that name).įast forward to August 2020, and COVID. Lombardo has a deep background in branded location-based entertainment, having worked with amusement design legend Bob Rogers at BRC Imagination Arts. Former Fox Studios LBE topper Greg Lombardo was joining the streaming pioneer as Head of Experiences. In July of 2019, Netflix made a move that got little coverage in the location-based entertainment industry but signaled their intent to move into LBE. But it’s not a surprise if you’ve been following closely. The Army of the Dead VR experience “Viva Las Vengeance”, is a bold move for the streaming giant. Viva Las Vengeance teams Zack Snyder with Pure Imagination for location-based virtual reality mayhem
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